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Siegwerk, Prismade Target Opportunities in Intelligent Packaging

Security-related applications, marketing and promotions are potentially good segments for printed electronics.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Smart packaging is an excellent opportunity for brand owners, retailers and customers alike, as the ability to share and receive more information, is a tremendous benefit in so many ways, from brand authentication to analytics and simply communicating with the consumer about the product.   The challenge is to make the packaging “intelligent,” to be able to communicate through NFC, Bluetooth or other means. Printed electronics is a promising area of opportunity for smart packaging, as it can crea...

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